What is a failed Calgary Real Estate MLS® Listing?
A Failed Calgary Real Estate MLS® Listing is a listing that Did Not Sell the first time it was listed on the Calgary Real Estate Boards MLS® System.
Why did these homes not sell in the first 90 days they were MLS® listed with a Calgary Realtor®?
The #1 reason those homes did not sell is because of the asking price.
Setting the right price is the difference between a Failed MLS® Listing and a Successful MLS® Listing.
How does setting the WRONG price even happen to begin with?
- Sellers choose the Wrong Realtor®.
- Sellers fail to have the same research that home buyers and banks have.
- Sellers set a price based on opinions not facts.
Choosing the Wrong Calgary Realtor is the Number One Reason homes are put on MLS® with a price that sets Sellers up for Failure.
“Buying The Listing” is a strategy used by Realtors® just to get the listing.
Sellers decide they will list with whoever says the highest price.
Unless the highest price is backed up by the same research, a home buyer and a home lender have, this is a Failing Strategy that most Calgary Home Sellers will regret.
The easiest way to tell if you might have the Wrong Realtor® is if the Realtor® does not provide you with the same detailed research that buyers and banks have. Choosing the Wrong Realtor® sets you up for Failure!
The days of setting a price OVER MARKET VALUE to see if someone will pay it are long gone and a proven Failing Strategy.
Everybody has access to the same Calgary Alberta Real Estate Market information today. The Banks however also send out their own Home Appraisers and will only offer you a mortgage based on the Bank Appraised Value or Selling Price whichever is LOWER. So, on the off chance, you found someone willing to pay over market value, they would Fail to Get A Mortgage at the inflated value.
Avoiding MLS® Failure starts with setting the price properly with the help of the Right Realtor®.
Getting your home sold involves much more than the Right Price and the Right Realtor will help you to make the Right Choices all throughout the MLS® Success Process.
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Jerry Charlton
