Jerry Charlton and Associates - Calgary Residential Real Estate

If You Are Selling A Home, You Have to Think Like A Home Buyer.

Who’s in Control?

Home Buyers control the Real Estate Market. They control the pricing and the supply. Without home buyers, there is no Real Estate Market. Demand from Buyers cause homes to sell.


Home Buyers have Choices

Home Buyers have the money, the time and the patience when they go looking for a home to buy. They have many choices in all price ranges, home styles and home locations. They have the luxury to compare and analyze every detail of all the options available at any given time. Home buyers also have the option to do nothing until the right opportunity presents itself.


One Home Buyer equals thousands of home choices. Home buyers know they are in control and could buy your house or a thousand other houses or do nothing. The number #1 rule is Home Buyers Have Choices. Home Sellers need to make the house they are selling an “Obvious Choice”.  


Secret Listings

Home buyers have direct access to every home for sale via the internet. There are no secret listings. Secret listings wouldn’t even make sense from a seller’s point of view. Sellers all want the highest possible price in the shortest amount of time with the least amount of hassle. Keeping the listing a secret works in the opposite direction to all home seller’s goals.


Home Selling Marketing Plans

Realtor “21 Point Marketing Plans” sound good, but the truth is no home buyer ever bought a home because it had a better “Marketing Plan” then the next home. Marketing Plans do nothing to make a home for sale an “Obvious Choice”.


When setting up searches for homes for sale for my home buyers, no homebuyer has ever asked me to find a home with the best “Marketing Plan”.


#1 Home Search Criteria is “Price Range”

“Price Range” is the #1 search criteria for all my home buyers. That has not changed since I became licenced in 2002 and have helped 100’s of clients to buy and sell homes.

“Price Range” is the number one search criteria for Home Buyers, it makes sense that “Price Range” needs to be the #1 priority for home sellers.

“Price Range” is the #1 Category all homes fit into. When a home buyer is Pre Approved for a mortgage at let’s say $500,000, they will shop homes from $400,000 to $600,000. Not just your home listed at $500,000. Buyers have choices. Is your home the “Obvious Choice” in your “Price Range Category”?


How does a home seller know if they are the “Obvious Choice” in a “Price Range Category”?

#1. Think Like a Home Buyer!

#2. Call Jerry Charlton 403 831 0842

Data supplied by CREB®’s MLS® System. CREB® is the owner of the copyright in its MLS® System. The Listing data is deemed reliable but is not guaranteed accurate by CREB®.
The trademarks MLS®, Multiple Listing Service® and the associated logos are owned by The Canadian Real Estate Association (CREA) and identify the quality of services provided by real estate professionals who are members of CREA. Used under license.
The trademarks REALTOR®, REALTORS®, and the REALTOR® logo are controlled by The Canadian Real Estate Association (CREA) and identify real estate professionals who are members of CREA. Used under license.